Who Are We?

Firehole Outdoors is the trade name for our business, Dark Hills LLC, which is a family business owned and operated by Deb & Joe Mathis in Bozeman, Montana.

A Little About Us

We are as committed to this business as we are to each other! If you wonder what that might mean, we'll start here: We are truly high school sweethearts! Having met in Georgetown, Texas in 1978, we have been together since September 22, 1979, and have been happily married since August 31, 1985. That's pretty committed!

About Commitment...

We decided a long time ago that should we ever be blessed with the opportunity to run our own business we would do so with a very singular focus. We would run that business according to our faith and to the Glory of our Lord and Savior Jesus Christ; without whom nothing is possible. We do this with a purposeful commitment to integrity, quality, and customer service. We express this in our business in a number of different ways:

  • Our business imagery. (link soon)
  • The Firehole Sticks model numbers. (click here)
  • Each encounter with another person deserves our singular focus in that moment.
  • We will always be faithful in public and in private.

Why Firehole Outdoors?

Firehole for the Firehole River in Yellowstone National Park. One of the most beautiful rivers God created. We decided to use Outdoors in the name to make sure and keep ourselves open for future business development or expansion without the need to worry about rebranding.


Deb And Joe Mathis

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