Two and a half centuries in, and that river is still there. Still wild. Still open to anyone willing to show up for it.
What does it mean to build a brand for the long haul? On barbless hooks, conservation, and why we're building Firehole to last decades — not to flip in five years.
Tungsten is up sharply this year, and every bead pack in fly tying reflects it. Here's what's happening, what we won't cut corners on, and the brass line coming this fall.
I didn't plan on buying a fly-fishing company. I found Firehole restocking hooks at my local shop, drawn to three words on the pack: 100% barbless.
The River Doesn't Care Who You Are
Overcast, mayflies coming off, a dozen Sparkle Duns tied the night before. Four hours later, nothing, while a kid downstream lands fish on a beat-up foam beetle. The river had made its choice.
Around The Next Bend - Introducing The Next Bend Journal
The logical thing is to turn around and call it. But then you look upstream, and something in you says: just one more bend.
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