The Long View
Every fly in your box has a business behind it. Usually several.
Craftsmanship in a Disposable World
Every fly ends one of three ways. The hook is the only part with a job in all three.
A year ago this month I bought a hook company. I thought I knew what I was buying.
It is not a trend. It is not a marketing angle. It is a principle.
The pull, when you take over a brand that needs rebuilding is to move fast. Announce something. Change things where people can see them. Prove to the world, and to yourself, that the decision was ...
Two and a half centuries in, and that river is still there. Still wild. Still open to anyone willing to show up for it.
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