Firehole Outdoors Dealer Program

Firehole Outdoors is the only hook brand built 100% around the barbless philosophy from day one. We manufacture barbless fly tying hooks and tungsten beads for fly tyers who demand quality, consistency, and ethical fishing — and we partner with fly shops and dealers who share those values.

If you're a fly shop, outfitter, guide service, or online retailer looking to carry Firehole Sticks barbless hooks and Firehole Stones tungsten beads, we want to hear from you. Our dealer program is built for shops that want to offer their customers something genuinely different: the only 100% barbless hook lineup on the market, manufactured barbless from the start — not de-barbed.

Why Carry Firehole?

Unique positioning: Firehole is the only brand manufacturing 100% barbless hooks across a full lineup — jig, nymph, dry fly, streamer, continuous curve, and predator styles.
Growing demand: Barbless hook regulations are expanding on catch-and-release waters across the US and Europe. Firehole is positioned ahead of that trend.
Dealer advocacy: Our strongest wholesale partners, including J. Stockard Fly Fishing, have been instrumental in building the Firehole brand post-relaunch. We support our dealers.
Quality tyers trust: Firehole hooks are used by competitive Euro nymphers, guide services, and serious fly tyers who won't compromise on hook quality.
Full product system: Hooks and beads designed to work together — Firehole Sticks hooks paired with Firehole Stones tungsten beads give your customers a matched system they'll come back for.

Dealer Program Details

We offer tiered wholesale pricing for qualified fly shops and retailers. Our dealer program includes:

Wholesale pricing on the full Firehole Sticks and Firehole Stones lineup
Minimum order quantities designed for fly shop inventory needs
Consistent product availability with shipping from New England
Marketing support including product photography and copy
Direct communication with the Firehole team — no middlemen

Who We Work With

We partner with fly shops, outfitters, guide services, and specialty online retailers who serve serious fly tyers and fly anglers. If your customers care about hook quality, barbless fishing, and conservation, Firehole is a natural fit for your shop's hook selection.

We're particularly interested in working with shops that serve Euro nymphing and tactical fly fishing communities, catch-and-release focused fisheries, and tyers who compete or tie at a high level.

Apply to Become a Dealer

To inquire about wholesale pricing and dealer availability in your area, please contact us directly. We review all dealer applications and respond within 2–3 business days.

Email: info@fireholeoutdoors.com

Please include your shop name, location, website, and a brief description of your customer base. We look forward to hearing from you.