Firehole Outdoors was built with fly shops in mind - clean packaging, intuitive sizing, reliable inventory, and the kind of margins that help specialty retailers thrive.
If your shop serves tyers who value craftsmanship, purpose-built engineering, and premium materials, Firehole belongs on your wall.

Born in Bozeman. Reforged in New England.
Now built for the dealers who keep the craft alive.

Why Carry Firehole?

✔ Premium Products, Purpose-Built for Tying

Sticks (hooks) and Stones (tungsten beads) engineered for consistency, strength, and clarity. No gimmicks. No clutter.

✔ Strong Margins

Dealer pricing built intentionally to support specialty fly shops - our most important partners.

✔ Clean, Shop-Friendly Packaging

Product lines organized into intuitive categories:

• Sticks (hooks)
• Curved / Emerger
• Dry Fly
• Jig
• Nymph
• Streamer / Predator
• Specialty
• Shanks

Tungsten Stones organized by:

• Round
• Slotted
• Bug Bands
• Tear Drops

Everything is designed to be easy to peg, easy to shop, and easy to restock.

✔ Early Access & Dealer-Only Opportunities

Dealers receive first access to new sizes, restocks, and select seasonal offerings.

Dealer Requirements

We keep this simple:

• Must operate a brick-and-mortar or established online fly shop
• Must maintain MAP pricing
• Must represent the Firehole brand with professionalism and integrity

We don’t overcomplicate it - we partner with shops who care about the craft. 

How to Apply

Become a Firehole Dealer

Fill out the short application form below.
We review dealer applications within 2–3 business days.