Become A Firehole Dealer

Firehole Outdoors Dealer Program

Every Firehole hook is manufactured barbless. We make barbless fly tying hooks and tungsten beads for fly tyers who demand quality, consistency, and ethical fishing, and we partner with fly shops and dealers who share those values.

If you're a fly shop, outfitter, guide service, or online retailer looking to carry Firehole Sticks barbless hooks and Firehole Stones tungsten beads, we want to hear from you. Our dealer program is built for shops that want to offer their customers something genuinely different: a full hook lineup manufactured barbless from the first step, not a barbed hook with the barb pinched down at the vise.

Why Carry Firehole?

  • Unique positioning: Every Firehole hook is manufactured barbless, across jig, nymph, dry fly, streamer, continuous curve, and predator styles.
  • Growing demand: Barbless hook regulations are expanding on catch-and-release waters across the US and Europe. Firehole is positioned ahead of that trend.
  • Dealer advocacy: The shops that carried this brand through a hard year are the reason it is still here. We hold stock, we answer the phone, and we back the dealers who carry us.
  • Quality tyers trust: Firehole hooks are used by competitive Euro nymphers, guide services, and serious fly tyers who won't compromise on hook quality.
  • Full product system: Hooks and beads designed to work together. Firehole Sticks hooks paired with Firehole Stones tungsten beads give your customers a matched system they'll come back for.

Dealer Program Details

We offer tiered wholesale pricing for qualified fly shops and retailers. Our dealer program includes:

  • Wholesale pricing on the full Firehole Sticks and Firehole Stones lineup
  • Minimum order quantities designed for fly shop inventory needs
  • Consistent product availability with shipping from New England
  • Marketing support including product photography and copy
  • Direct communication with the Firehole team, no middlemen

Who We Work With

We partner with fly shops, outfitters, guide services, and specialty online retailers who serve serious fly tyers and fly anglers. If your customers care about hook quality, barbless fishing, and conservation, Firehole is a natural fit for your shop's hook selection.

We're particularly interested in working with shops that serve Euro nymphing and tactical fly fishing communities, catch-and-release focused fisheries, and tyers who compete or tie at a high level.

Apply to Become a Dealer

Apply below. We review every application and reply within 2 to 3 business days. Questions first? Email info@fireholeoutdoors.com.